![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
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Herren Sneaker und Schuhe adidas x Pharrell Williams Superstar Pk Aurora Burn/ Bright Yellow/ Core Brown | Footshop
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Herren Sneaker und Schuhe adidas x Pharrell Williams Superstar Pk Aurora Burn/ Bright Yellow/ Core Brown | Footshop
![Adidas won't burn unsold Yeezy products but will likely donate proceeds to charity instead - Fast Company Middle East | The future of tech, business and innovation. Adidas won't burn unsold Yeezy products but will likely donate proceeds to charity instead - Fast Company Middle East | The future of tech, business and innovation.](https://fastcompanyme.com/wp-content/uploads/2023/05/Adidas-wont-burn-unsold-Yeezy-p.jpg)