![HYBE officially launches sub-label ADOR (All Doors One Room) led by CBO Min Hee Jin, in preparation for new girl group debut in 2022 | allkpop HYBE officially launches sub-label ADOR (All Doors One Room) led by CBO Min Hee Jin, in preparation for new girl group debut in 2022 | allkpop](https://www.allkpop.com/upload/2021/11/content/111926/web_data/allkpop_1636676933_20211111-hybe.jpg)
HYBE officially launches sub-label ADOR (All Doors One Room) led by CBO Min Hee Jin, in preparation for new girl group debut in 2022 | allkpop
![NewJeans' label ADOR says it will take legal action against "malicious activities" targeting the girl group NewJeans' label ADOR says it will take legal action against "malicious activities" targeting the girl group](https://www.nme.com/wp-content/uploads/2022/07/NewJeans-ADOR-Hybe-250722-696x442.jpg)
NewJeans' label ADOR says it will take legal action against "malicious activities" targeting the girl group
![HYBE's New Label ADOR Holds Global Auditions To Find New K-Pop Trainees: Here's How To Apply - Kpopmap HYBE's New Label ADOR Holds Global Auditions To Find New K-Pop Trainees: Here's How To Apply - Kpopmap](https://image.kpopmap.com/2021/12/ador-global-audition_cover-image.jpg)
HYBE's New Label ADOR Holds Global Auditions To Find New K-Pop Trainees: Here's How To Apply - Kpopmap
![How much did HYBE and its subsidiaries (Big Hit, Belift, Source, ADOR, Pledis, KOZ) earn in the first half of 2023? | allkpop How much did HYBE and its subsidiaries (Big Hit, Belift, Source, ADOR, Pledis, KOZ) earn in the first half of 2023? | allkpop](https://www.allkpop.com/upload/2023/08/content/151822/1692138175-untitled-1.jpg)
How much did HYBE and its subsidiaries (Big Hit, Belift, Source, ADOR, Pledis, KOZ) earn in the first half of 2023? | allkpop
🇵🇸bts's love winterly⁷ ❄️🌸 #FreePalestine on X: "updated flowchart to include HYBE's new independent label ADOR https://t.co/quhNkLhc7w" / X
![Meet Min Hee-jin, mastermind behind K-pop girl group NewJeans: the CEO of Hybe sub-label Ador helped launch Girls Generation and Exo at SM, so why has her new group's branding been slammed? Meet Min Hee-jin, mastermind behind K-pop girl group NewJeans: the CEO of Hybe sub-label Ador helped launch Girls Generation and Exo at SM, so why has her new group's branding been slammed?](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/08/12/ba075812-2073-408e-829a-164376ffc6e1_06ac0852.jpg?itok=RSLpBOl4&v=1660279991)
Meet Min Hee-jin, mastermind behind K-pop girl group NewJeans: the CEO of Hybe sub-label Ador helped launch Girls Generation and Exo at SM, so why has her new group's branding been slammed?
![Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO](https://www.nme.com/wp-content/uploads/2022/07/ador-newjeans-attention-debut-music-video-hybe-girl-group-696x442.jpg)