![Meet Min Hee-jin, mastermind behind K-pop girl group NewJeans: the CEO of Hybe sub-label Ador helped launch Girls Generation and Exo at SM, so why has her new group's branding been slammed? Meet Min Hee-jin, mastermind behind K-pop girl group NewJeans: the CEO of Hybe sub-label Ador helped launch Girls Generation and Exo at SM, so why has her new group's branding been slammed?](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/08/12/ba075812-2073-408e-829a-164376ffc6e1_06ac0852.jpg?itok=RSLpBOl4&v=1660279991)
Meet Min Hee-jin, mastermind behind K-pop girl group NewJeans: the CEO of Hybe sub-label Ador helped launch Girls Generation and Exo at SM, so why has her new group's branding been slammed?
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🇵🇸bts's love winterly⁷ ❄️🌸 #FreePalestine on X: "updated flowchart to include HYBE's new independent label ADOR https://t.co/quhNkLhc7w" / X
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ADOR CEO Min Hee Jin Says HYBE Did Not Help Plan NewJeans' Debut At All, But It Was Totally Fine With Her - Koreaboo
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